In a bold move that has stunned the global music industry, Nigerian superstar Wizkid has reportedly turned down a $100 million deal from Universal Music to sell his masters rights for a period of 15 years.
Universal Music, one of the largest music corporations in the world, made the lucrative offer to the Afrobeats sensation in an effort to gain control of his entire music catalog.
While the $100 million offer represents a staggering sum, sources close to Wizkid suggest that the decision to reject the deal was a strategic one.
"Big Wiz turning down that kind of money only means one thing—he’s earning even more on an annual basis from his music," an industry insider remarked. "Many people may not understand this, but Wizkid has always been committed to the growth and future of African music."
Known for his influence both on and off the stage, Wizkid’s decision highlights his determination to maintain control of his artistry and ensure that African music continues to thrive on its own terms.
His refusal to sell his masters reinforces the respect he commands globally, especially among fellow African artists.
For Wizkid, it’s not just about the money, it’s about preserving the value of his work for generations to come.