The entrepreneur and manager voices her frustration over being defined by her relationship, urging recognition for her professional achievements.
In a recent interview, Jada, the partner of Nigerian music star Wizkid, spoke out about the challenges of being reduced to the label of “baby mama” in the media.
Despite being a successful entrepreneur and a key figure in Wizkid's career, she expressed her frustration over how her identity is often overshadowed by her relationship status, particularly after Wizkid’s Grammy win.
“When Wizkid won a Grammy, I wrote a statement about how far Afrobeat has come,” she recalled.
“They posted it with the caption ‘Wizkid baby mama.’ The narrative doesn’t acknowledge that I’m an entrepreneur and a hardworking businesswoman. I’m not just a mother, I’m also a manager, and I’ve played a role in building a legacy.”
Jada’s remarks highlight the struggles faced by many women, especially those in high-profile relationships, who are often defined by their association with famous men rather than their own accomplishments.
She expressed a desire to be recognized not just as a mother, but as an influential figure in the growth and success of Afrobeat.
Over the years, Jada has been instrumental in managing various aspects of Wizkid's career while also running her own business ventures.
Her contributions have significantly shaped the singer's brand and impact on the music industry, but her personal achievements are often overshadowed by the media's focus on her relationship.
By speaking out, Jada aims to challenge the narrative surrounding women in the public eye, calling for greater acknowledgment of their diverse roles.
She stressed that her work as a manager and entrepreneur, alongside her efforts to help build a legacy, should be recognized equally with her role as a mother.
Her comments have sparked broader conversations about the portrayal of women, particularly those in the spotlight, and the importance of celebrating their individual talents and accomplishments.
Jada’s words serve as a powerful reminder that women, regardless of their connection to public figures, deserve to be valued for their personal and professional contributions.