Nigerian superstar Davido has set a new global record, beating American singer Rihanna in first-day sales with his latest collaboration with PUMA.
The PUMA x Davido collection launch, held on Tuesday night, October 1st, 2024, saw over 5,000 sales recorded in a single night, according to multiple reports.
This incredible achievement has garnered widespread attention, with many celebrating Davido's impressive milestone in the fashion world.
The collection, which features a blend of streetwear and athleisure inspired by Davido's vibrant style, resonated with fans globally, propelling it to outperform previous records held by Rihanna.
The launch marks a significant moment not only for Davido but also for Nigerian artists expanding their influence beyond music and into the fashion industry.
As a global record worth celebrating, the success of the PUMA x Davido collection solidifies his status as a multi-talented artist and entrepreneur on the world stage.
Fans and fashion enthusiasts alike are thrilled by this major win, as Davido continues to break boundaries, proving that Nigerian stars can lead in both music and fashion industries globally.