As the world celebrated International Hausa Day, Arewa24, the renowned Hausa satellite TV station, reaffirmed its commitment to providing high-quality programming that reflects the rich culture, values, and everyday experiences of Hausa speakers around the world. The station, which has garnered a global viewership exceeding 45 million, continues to play a pivotal role in promoting the Hausa language and culture on the international stage.
Celestine Umeibe, Deputy CEO and Chief Commercial Officer of Network AREWA24 Limited, highlighted the station's contribution to preserving and advancing the Hausa language. He emphasized that Arewa24’s content not only entertains but also educates, covering a wide array of topics from cultural traditions to contemporary issues facing the Hausa-speaking community.
Umeibe recalled the origins of Ranar Hausa Ta Duniya (International Hausa Day), which began in 2015 as a social media initiative led by BBC Hausa staff member Abdulbaki Aliyu Jari and his colleagues. The day provides an opportunity for Hausa speakers to reflect on the progress and challenges of the language in today’s world. Arewa24 has been a strong advocate of this movement, playing an instrumental role in fostering discussions around the preservation and evolution of the Hausa language.
Since its inception, Arewa24 has stood as a beacon of cultural preservation, using its platform to enrich the lives of Hausa speakers through a diverse range of programming. Popular TV series like Dadin Kowa and Kwana Chasa’inare not only fan favorites but also serve as vehicles for addressing critical issues such as health, education, social justice, and the fight against societal vices like drug abuse, thuggery, and corruption.
These shows delve into everyday challenges and provide solutions, sparking conversations that resonate with the audience. By tackling these topics, Arewa24 has become more than just a TV station; it has positioned itself as a cultural ambassador for Hausa speakers worldwide.
Arewa24 is dedicated to showcasing the vibrant cultural heritage of the Hausa people. Through its programming, the station highlights traditional customs, thriving businesses, and the lively cultural activities within the Hausa-speaking community. This focus has strengthened the station’s reputation as a bridge between tradition and modernity, presenting a balanced portrayal of both while keeping the language relevant in today’s globalized world.
As Umeibe stated, “In a world where languages and cultures are increasingly under threat, Arewa24 has taken a stand to ensure that the Hausa language remains vibrant and relevant.” This commitment is evident in the station’s programming, which seamlessly blends education, entertainment, and cultural preservation.
Arewa24’s dedication to producing informative and engaging content has elevated the status of the Hausa language in the global media landscape. Its consistent efforts to promote the language and culture have made it a global voice for Hausa speakers, providing a platform that allows the world to experience and appreciate the richness of Hausa traditions.
With a growing audience that now exceeds 45 million viewers, Arewa24 continues to fulfill its mission of promoting the Hausa language while fostering knowledge, understanding, and social awareness among its viewers. Through innovative programming and a deep commitment to cultural preservation, the station is helping to ensure that the Hausa language thrives for generations to come.
Arewa24’s success story is a testament to the power of media in promoting language and culture. By delivering high-quality, culturally relevant content, the station has positioned itself as a leader in Hausa language programming. As it continues to grow its viewership and expand its influence, Arewa24 remains a critical player in the global effort to preserve and promote the Hausa language.